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January 23, 2018

Neil Howe and William Strauss, who are accredited by creating the term Millennial in their 1991 book Generations, define the group as those born between 1982 and 2000. Since then the term has become popular in the social media, the world has created a whole bunch of stereotypes. Some people think they’re entitled. Some others think…

December 05, 2017

In marketing, the power of the customer pushes all companies to be more competitive. Society is the one who controls part of the final process for sales. As everyday everything changes, sales companies must find new strategies to gain the people’s attention. So, when the holidays arrive, companies must accommodate those strategies to make…

Great Leader
December 05, 2017

You may choose from a few diverse ways to be a leader. However, there’s only a few needed to really become a great leader and they don’t come by easily. It can be attained through discipline, commitment, perseverance, experience and enthusiasm. Being a leader goes further than just getting results, it’s also about gaining the most out of your team.